Background
Registering a new business has always been a long process, especially for first-timers and it may take weeks to complete registration. Our client Patricia Holdings is a business operating since 1968, they specialise in making this registration process easier and customers can expect delivery within days.
However, with technology developing so rapidly, competitors with digital savvy trends have saturated the market that Patricia Holdings had once dominated.
"We have lost the prime mover advantage so we want the best experience", said our client.
Scope
After discussing the brief with our clients, we have understood their pain points and agreed on the primary problems which we were going to tackle, which are as follows:
- Improving the online experience for new customers
- Simplifying the company registration process
- Increase opportunities to gain more customers
My Role
1. Competitor Analysis
2. Quantitative Survey
3. User Interviews
4. Create Personas & User Journey
5. MVP Workshop
6. Prototyping
7. A/B Testing
Results
The client was extremely happy with the deliverables:
"The final findings presented by the Academy Xi team were both insightful and practical. We will be implementing many of the recommendations to make the process of registering a company in Australia for entrepreneurs not only fast and easy but also find more ways to help new business owners get a head-start".
To learn more about this project, please view the full case study.